KickpathYour idea deserves a plan.
A researched, personalized strategy for your business: your market sized, your competitors mapped, your pricing tested against real prices, a three-year forecast with the math shown. You also get exactly what to do for the next 12 months. Reviewed by a real person.
- Real research, cited sources
- Reviewed by experienced executives
- Delivered in 5 business days
You don't have an idea problem.
You have a where-do-I-start problem.
From idea to strategy in four steps
Tell us about your business
A 12–15 minute questionnaire. Rough answers are fine. We research the rest.
We research your market
Market size, local demographics, competitors and their published prices, industry benchmarks, with every source cited.
We build and review
AI drafts the strategy; a calculator does every number; a person checks the sources and edits every section.
Get your report
A ~30-page strategy report by email within 5 business days. Questions? Just reply.
Checked by people who have done this for a living
Every Kickpath plan is reviewed and edited by our team of executives, with 20+ years of research and strategy experience at blue-chip and mid-market companies. They check the sources, challenge the assumptions and make sure the recommendations hold up before anything reaches you.
Consulting-grade strategy, built for your business
Fifteen sections, each ending with what it means for you. Conclusions first.
The recommendation, the 3–5 findings that matter and the numbers at a glance.
TAM, SAM and SOM, built step by step from cited data, so you can see what's realistic.
Who you're up against, what they charge, where the white space is.
Segments scored and ranked, plus a detailed profile of your ideal customer.
Why customers should choose you, and a price architecture benchmarked against the market.
Every channel ranked on impact, cost, scalability and feasibility, plus the mix to use.
Conservative, base and upside scenarios, break-even and sensitivities, with every calculation shown.
30-, 60- and 90-day priorities, milestones and measurable targets.
What could go wrong, the KPIs to watch and the numbers that should change your plan.
Every claim tells you how much weight it can bear
We never invent statistics, competitors or prices. Every number is sourced, comes from you or is calculated with the working shown.
Confirmed in a cited public source you can click.
What you told us in your intake.
Calculated from verified or your numbers, with the math shown.
Our judgment, with how to test it before you rely on it.
Read a full sample report
A 31-page strategy for a fictional founder launching mobile dog grooming, built on real research with 17 cited sources. It found her planned differentiation was already taken locally, her prices were too low and her van budget only worked for a used vehicle.
Read the sample report
Consulting-grade rigour, at a founder's price
| Plan templates & software | Instant AI generators | Freelance strategist | Kickpath | |
|---|---|---|---|---|
| Researches your market | You do it | Rarely, often unsourced | Usually | Yes, every source cited |
| Reviewed by a person | No | No | Yes | Yes, every report |
| Shows the math | Your spreadsheet | Rarely | Varies | Every calculation |
| Separates facts from assumptions | No | Rarely | Varies | Always labelled |
| Typical cost | Monthly subscription | Free–one-time fee | Often $150–$2,000+ |
Comparison reflects typical offerings in each category as of October 2026; individual products vary.
One report. One price.
Your Kickpath strategy report
- ~30-page researched go-to-market strategy (PDF)
- Market sizing, competitor map and positioning
- Pricing, channels and unit economics
- Three-year forecast with scenarios and sensitivities
- 12-month roadmap with 30/60/90-day priorities and decision gates
- Every source cited; reviewed and edited by an experienced executive
- Delivered by email within 5 business days
Questions, answered
How does ordering work?
You answer our 12–15 minute questionnaire, then pay securely through Stripe. Your report arrives by email within 5 business days.
Is $49 the regular price?
No. $49 is our launch price for orders placed through November 30, 2026. After that, a Kickpath report is $199.
Is this written by AI?
Partly, and we're upfront about it. AI helps research your market and draft the strategy. A calculator (not the AI) produces every number. Then a person checks the sources, challenges the assumptions and edits every section before it's sent.
Who is Kickpath for?
Founders and small business owners, from "just an idea" to "growing and deciding what's next". It works for local services, online services, products, digital products and software.
Do you forecast my revenue?
Yes, as scenarios, not promises. We build conservative, base and upside cases from your numbers and researched benchmarks, show every calculation and show which assumptions move the result most. You'll know exactly what has to be true for each scenario.
Is this a business plan for a bank or investors?
It's a go-to-market strategy: where to compete, how to win and what it's worth. It covers much of what lenders and investors ask about (market size, competition, forecast), but it isn't a formatted lender business plan.
How long does it take?
The questionnaire takes 12–15 minutes. Your report arrives by email within 5 business days.
What if my idea is very early?
That's fine. The strategy will tell you whether the opportunity looks worth pursuing and how to test it cheaply before you spend real money.
What do you do with my idea and information?
We use it only to create your report and support you. We don't sell it or publish it. Your answers are processed by our AI provider to research and draft the report. See our privacy policy.
Is this legal, tax or financial advice?
No. Reports are strategic planning guidance. Where your strategy touches licences, regulations or taxes, it tells you what to check and with whom.
Are there businesses you won't work on?
We don't create strategies for illegal or harmful activities, or businesses that would require us to give regulated professional advice.
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A one-page checklist of what to do before you spend a dollar on your idea, plus occasional practical tips. No spam; unsubscribe anytime.